Licensed Marketer

Fruit West Co-operative Ltd has appointed WA Farm Direct Pty Ltd as its licensed marketer for the sale and distribution of ANABP 01 fruit in Australia and in approved overseas markets. WA Farm Direct shares Fruit West’s passion and belief in the Bravo™ apple brand which is truly LIKE NO OTHER™. The Bravo™ team at WA Farm Direct includes Jenny Mercer (Managing Director), Sean Engelbrecht (National Development Manager, Bravo™ Apples) and Justin Shield (General Manager, Trading and Business Development). Integral to their marketing strategy is engaging with “brand champions” across Australia to ensure there is a commitment to maintaining brand excellence and delivering fruit of a consistently high quality to consumers. As the Bravo™ apple story is still relatively new, building brand awareness is a key component of the marketing strategy which aims to increase consumer demand and loyalty. Repeat customers are the best champions! Most major apple growing regions in Australia are now producing Bravo™ branded apples to help meet domestic consumer demand and reduce “food miles”. WA Farm Direct is also pursuing marketing opportunities for all grades of ANABP 01 fruit to help eliminate food waste and boost orchard returns for registered growers. They continue to explore new and non-traditional markets in Australia and overseas. There continues to be strong demand for Australian- grown fruit overseas and Bravo™ apple exports continue to increase in volume. Export territories have included the Middle East and South-East Asia and further expansion is likely. Overseas trade enquiries are welcome and should be directed to sean.engelbrecht@wafarmdirect.com.au

Contact Details:

WA Farm Direct Pty Ltd 66 Catalano Circuit Canning Vale WA 6155 Tel: (08) 9350 4600 Email: sean.engelbrecht@wafarmdirect.com.au or admin@wafarmdirect.com.au Web: www.wafarmdirect.com.au