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Licensed Marketers

Fruit West Co-operative have appointed WA Farm Direct Pty Ltd as the 2017 Licensed Marketer to manage all marketing & distribution of BRAVO™ apples in  Australia for 2017. Read the Press Release PDF The 2017 marketing plan will be different and LIKE NO OTHER™

 

The 2017 marketing plan will be different and LIKE NO OTHER™

As the BRAVO™ apple brand is about being daring and different and to satisfy consumer expectations this apple will be LIKE NO OTHER™.   Working for all growers who have planted the ANABP 01 variety apple, Fruit West is pleased to be working with a national marketing team WA Farm direct who shares our passion and enthusiasm in the BRAVO™ apple brand. Jenny Mercer – Managing Director & Brad Mercer Market Manager of WA Farm Direct have a national marketing strategy for BRAVO™ apples.  Part of this approach is engaging with marketing champions across Australia so there is a committed approach to maintaining excellence and continuity to the BRAVO™ brand.  Promoting and marketing an exclusive, unique and premium product will excite and cultivate repeat consumer demand.  Even though the majority of this season BRAVO™ branded apples will be WA grown, it is planned to distribute BRAVO™ apples Australia-wide to build national recognition for future seasons.  There is strong interest from both domestic and international retailers.  Jenny is working with FWCL to build on apple’s dramatic and successful debut on the fresh food scene in 2016, the BRAVO™ apple is poised to continue that success in 2017 and our aim is to challenge fresh berries and avocados for market share.   

Contact Details:

WA Farm Direct Pty Ltd MP 58 Market City 280 Bannister Rd Canning Vale WA 6155 Tel: (08) 9350 4600 Fax: (08) 9238 1388 Email: admin@wafarmdirect.com.au  Web: www.wafarmdirect.com.au  Export Market: Fruit West Co-operative Ltd (Fruit West) is the holder of the exclusive marketing rights to Australian grown BRAVO™ apples.  Fruit West along with appointed marketer WA Farm Direct currently looking  to place commercial trial shipments into premium overseas markets in 2017 with a view to establishing long-term demand pull through for the BRAVO™ apple. These trials will initially be based on geographic territories of UK, Europe, Middle East and South East Asia. Overseas trade inquiries are always welcome and are to be directed to to Nardia Stacy nardiastacy@fruitwest.com.au Tel: 08 9368 3969.
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Brad and Jenny Mercer of WA Farm Direct – passionate about BRAVO™.
© Copyright Fruit West Co-operative Ltd. 2016

Licensed Marketers

Fruit West Co-operative have appointed WA Farm Direct Pty Ltd as the 2017 Licensed Marketer to manage all marketing & distribution of BRAVO™ apples in  Australia for 2017. Read the Press Release PDF The 2017 marketing plan will be different and LIKE NO OTHER™

 

The 2017 marketing plan will be different

and LIKE NO OTHER™

As the BRAVO™ apple brand is about being daring and different and to satisfy consumer expectations this apple will be LIKE NO OTHER™.   Working for all growers who have planted the ANABP 01 variety apple, Fruit West is pleased to be working with a national marketing team WA Farm direct who shares our passion and enthusiasm in the BRAVO™ apple brand. Jenny Mercer – Managing Director & Brad Mercer Market Manager of WA Farm Direct have a national marketing strategy for BRAVO™ apples.  Part of this approach is engaging with marketing champions across Australia so there is a committed approach to maintaining excellence and continuity to the BRAVO™ brand.  Promoting and marketing an exclusive, unique and premium product will excite and cultivate repeat consumer demand.  Even though the majority of this season BRAVO™ branded apples will be WA grown, it is planned to distribute BRAVO™ apples Australia-wide to build national recognition for future seasons.  There is strong interest from both domestic and international retailers.  Jenny is working with FWCL to build on apple’s dramatic and successful debut on the fresh food scene in 2016, the BRAVO™ apple is poised to continue that success in 2017 and our aim is to challenge fresh berries and avocados for market share.   

Contact Details:

WA Farm Direct Pty Ltd MP 58 Market City 280 Bannister Rd Canning Vale WA 6155 Tel: (08) 9350 4600 Fax: (08) 9238 1388 Email: admin@wafarmdirect.com.au  Web: www.wafarmdirect.com.au  Export Market: Fruit West Co-operative Ltd (Fruit West) is the holder of the exclusive marketing rights to Australian grown BRAVO™ apples.  Fruit West along with appointed marketer WA Farm Direct currently looking  to place commercial trial shipments into premium overseas markets in 2017 with a view to establishing long-term demand pull through for the BRAVO™ apple. These trials will initially be based on geographic territories of UK, Europe, Middle East and South East Asia. Overseas trade inquiries are always welcome and are to be directed to to Nardia Stacy nardiastacy@fruitwest.com.au Tel: 08 9368 3969.