Welcome

Fruit West Co-operative and the

BRAVO Branded Apple Story

Fruit West Co-operative is the innovative industry based model licensed to commercialise the ANABP 01 apple variety that produces the stunning BRAVO™ apple, an apple like no other™.  Fruit West Co-operative is passionate about providing high-quality produce to consumers, and securing fair returns for growers and the supply chain; bringing new varieties to market the delight consumers, and benefit growers and the supply chain.
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A Message from our Chairman

This is an exciting time for Australian fruit growers and consumers with the successful inaugural release of the new BRAVO™ apple.  Growers across the country can take advantage of a robust and reliable supply chain. For the BRAVO™ apple to reach consumers in perfect condition, every link in the supply chain from nursery, grower, packer & marketer to the retailer must work together to ensure the long term viability of an industry based on food quality & reliability. By overseeing the growing and the marketing of the apple under exacting quality specifications at key points of production and supply, our aim is to create an environment where growers can confidently invest in new tree stock, packers can be assured of regular supply and retailers have a high-quality, great looking apple to offer discerning consumers supported by a strong brand Management of this new tree variety & the BRAVO™  apple is the start of a more confident, standards based approach to the fruit supply chain and one which we are confident will benefit all concerned. We I hope you’ll join us on our journey

The New Apple on the Block! BRAVO™  hits the

shops

The BRAVO™  apple is changing everything for apple growers around Australia. To learn more, read about the apples history & importantly, its future. You’ll be amazed at the potential for growth from this stunning and exciting  newcomer.

Latest News from Fruit West Co-operative

Chairman Fruit West Co-operative Ltd

Launch of the New BRAVO™ Apple

A new firm and juicy WA- developed apple has hit the shop shelves after 20 years of breeding and testing by the Department of Agriculture and Food Western Australia (DAFWA) and were quickly bought up by consumers eager for a new taste experience. The apple has a distinct sweetness and a moderate to high crisp and crunch factor, and was first previewed by growers and potential consumers in 2010. The trees are now available for growing Australia-wide. The commercial agreements have been signed and industry body Fruit West Co-operative Ltd is managing the commercialisation of the variety.  The apple is grower friendly because the tree is productive, the fruit colours easily and the apples stand out from existing varieties on shop shelves.

Photograph courtesy of Steele Jacob Technical Officer DAFWA

Fruitwest Newsletter is now out! Find out what we’ve been up to as we update you on our recent activities. Read the Newsletter (PDF)
More News… More News…

HIA Funded Aussie Apple Pavilion Feature

As part of the HIA funded Aussie Apple Pavilion the BRAVO™ apple was featured as the newest West Australian bred branded apple.  Show visitors were able to sample for the first time the new BRAVO™ apples and the opportunity to have explained the story behind this premium product.  Many of the estimated 15,000 people sampled the BRAVO™ apple over the 8 day show.  Armed with Apple Slinky machines, the apple team also managed to swirl and twirl their way through over 2000 BRAVO™ apples whilst chatting to show goers about the uniqueness of the ANABP 01 variety.   Product presentations and cooking demonstrations conducted by Nardia Stacy and Noelene Swain on the Talk through WA stage and the Taste WA stage throughout the show provided further opportunity to share the apple industry story.  BRAVO™ apples were served at the launch cocktail function and the apple also achieved good media coverage through print, video and social media.

Welcome

Fruit West Co-operative and the

BRAVO Branded Apple Story

Fruit West Co-operative is the innovative industry based model licensed to commercialise the ANABP 01 apple variety that produces the stunning BRAVO™ apple, an apple like no other™.  Fruit West Co-operative is passionate about providing high-quality produce to consumers, and securing fair returns for growers and the supply chain; bringing new varieties to market the delight consumers, and benefit growers and the supply chain.
© Copyright Fruit West Co-operative Ltd. 2016

A Message from our Chairman

This is an exciting time for Australian fruit growers and consumers with the successful inaugural release of the new BRAVO™ apple.  Growers across the country can take advantage of a robust and reliable supply chain. For the BRAVO™ apple to reach consumers in perfect condition, every link in the supply chain from nursery, grower, packer & marketer to the retailer must work together to ensure the long term viability of an industry based on food quality & reliability. By overseeing the growing and the marketing of the apple under exacting quality specifications at key points of production and supply, our aim is to create an environment where growers can confidently invest in new tree stock, packers can be assured of regular supply and retailers have a high-quality, great looking apple to offer discerning consumers supported by a strong brand Management of this new tree variety & the BRAVO™  apple is the start of a more confident, standards based approach to the fruit supply chain and one which we are confident will benefit all concerned. We I hope you’ll join us on our journey

The New Apple on the Block! BRAVO™  hits the

shops

The BRAVO™  apple is changing everything for apple growers around Australia. To learn more, read about the apples history & importantly, its future. You’ll be amazed at the potential for growth from this stunning and exciting  newcomer.

Latest News from Fruit West Co-operative

Chairman Fruit West Co-operative Ltd
Find out more …

Launch of the New BRAVO™ Apple

A new firm and juicy WA- developed apple has hit the shop shelves after 20 years of breeding and testing by the Department of Agriculture and Food Western Australia (DAFWA) and were quickly bought up by consumers eager for a new taste experience. The apple has a distinct sweetness and a moderate to high crisp and crunch factor, and was first previewed by growers and potential consumers in 2010. The trees are now available for growing Australia-wide. The commercial agreements have been signed and industry body Fruit West Co-operative Ltd is managing the commercialisation of the variety.  The apple is grower friendly because the tree is productive, the fruit colours easily and the apples stand out from existing varieties on shop shelves.

Photograph courtesy of Steele Jacob Technical Officer DAFWA

HIA Funded Aussie Apple Pavilion Feature

As part of the HIA funded Aussie Apple Pavilion the BRAVO™ apple was featured as the newest West Australian bred branded apple.  Show visitors were able to sample for the first time the new BRAVO™ apples and the opportunity to have explained the story behind this premium product.  Many of the estimated 15,000 people sampled the BRAVO™ apple over the 8 day show.  Armed with Apple Slinky machines, the apple team also managed to swirl and twirl their way through over 2000 BRAVO™ apples whilst chatting to show goers about the uniqueness of the ANABP 01 variety.   Product presentations and cooking demonstrations conducted by Nardia Stacy and Noelene Swain on the Talk through WA stage and the Taste WA stage throughout the show provided further opportunity to share the apple industry story.  BRAVO™ apples were served at the launch cocktail function and the apple also achieved good media coverage through print, video and social media.