Welcome
Fruit West Co-operative and the Bravo™ Branded Apple Story
Fruit West Co-operative is the innovative industry-based business that is licensed to commercialise the ANABP 01 apple
variety that produces the stunning Bravo™ apple. Established in 2012 Fruit West Co-operative Ltd is the outcome of an
initiative of the Pome sub-committee of the Pome Citrus and Stone Fruit Producers’ Committee of the Agricultural
Produce Commission.
With initial seed funding from the WA pome industry, the Co-operative was formed with the aim of bringing about a
fundamental shift in the way new tree fruit varieties are released in Australia. It was considered that the producer
owned and controlled co-operative was and remains the best business model to provide an integrated value chain,
from plant research all the way through to consumers wanting Australian-grown fresh fruit of a high and consistent
standard year-round.
Fruit West Co-operative is passionate about providing high-quality fresh produce to consumers and securing fair
returns for growers. Whilst being committed to the commercialisation of the ANABP 01 apple variety, Fruit West also
sees opportunity to apply the same passion to the release of other new tree fruit varieties.
A Message from our Chairman
Fruit West and TopStar Sign Memorandum of
Understanding (MOU) to Secure Australian
Apple Exports Through ANABP 01 10-Year
Export Agreement
Fruit West, leading grower cooperative representing ANABP
01 apple growers in Australia, is pleased to announce the
signing of a Memorandum of Understanding (MOU) with
TopStar, the international commercialisation manager of
ANABP 01, solidifying a 10-year export agreement for the
ANABP 01 Soluna® Program.
The MOU signing took place on 7th February in Berlin,
underscoring the commitment of both Fruit West and TopStar
to foster long-term partnerships aimed at enhancing the
competitiveness and sustainability of Australian apple
exports.
The agreement secures exclusivity for Australian grown
Soluna® into the Middle East and Asian markets for the next
decade. This means that Fruit West through its licensed
marketer WA Farm Direct, will be the only entity permitted to
import Soluna® into these territories. Fruit West will use
these territories as dedicated markets to continue the
sustainable expansion of the Australian Soluna® export
program and aims to secure a 52 week presence in these
markets by procuring fruit grown in the Northern Hemisphere.
Fruit West have furthered the innovation of this stunning
variety with an equally innovative marketing process to
secure the international brand equity of Soluna® for
Australian producers and delivering a superior flavourful
snack to consumers around the world.
Commenting on the signing of the MOU, Ann Lyster, Chair of
Fruit West, stated, "This agreement marks a significant
milestone in our ongoing efforts to promote the excellence of
Australian-grown ANABP 01 apples on the global stage. By
partnering with TopStar, we are not only securing export
opportunities for our growers but also reinforcing the
reputation of Australian apples for their exceptional quality
and flavour."
Mr Renaud Pierson representing TopStar stated “TopStar is
very happy to engage and structure a long-term relationship
with Fruit West and their exclusive licensee in Australia, WA
Farm Direct, a few days ago in Berlin at Fruit Logistica. The
MOU will provide the framework of a 10-year license for
TopStar to partner with Fruit West to support Australian
Soluna® branded apples exports out of Australia, and will
open new opportunity for the value chain to create local
synergies with growers / packers."
The signing of the MOU between Fruit West and TopStar
underscores the collaborative spirit and mutual dedication to
driving growth and sustainability within the Australian apple
industry. By leveraging the strengths of each partner, the
agreement sets the stage for continued success and
innovation in the global ANABP 01 apple market for years to
come.
Chair
Fruit West Co-operative Ltd
Bravo®/Soluna® 2024 Season
Our growers have been busy harvesting ANABP 01 and with the
season now commenced with Bravo®/Soluna® apples being
available in supermarkets and green grocers throughout Australia,
Asia and the Middle East. We look forward to another great season
ahead.
For updates on season progress, follow us on our socials Facebook
(@bravoapplesofficial), Instagram @bravoapples and LinkedIn
Change in Office Details
The Fruit West registered office is now:
PO Box 5065, Canning Vale South WA 6155
Email: admin@fruitwest.com.au
ANABP 01 Quality Specifications
A copy of the Quality Specifications for 2024 is available on the
Technical Page.
Renaud Pierson, TopStar & Ann Lyster, Fruit West Cooperative signing
the MOU in Berlin at Fruit Logistica.